At a lodging conference I met Lucas Mack. Lucas wrote a book with the compelling title, “Everybody has a Plan Until They Get Punched in the Face.” Lucas said understanding who you are and where you came from will help you to weather unanticipated storms. Lucas was a former TV reporter who said he always tried to make his stories relevant by answering the “So what” question at the story’s end. Lucas went on to found 4th Avenue Media, a marketing firm that helps companies communicate their values clearly to attract the right customers.
I loved this message of understanding the roots of your own story and making sure your story is relevant. Thanks for the advice Lucas. Here is my story:
I’ve always loved two things, welcoming friends and building things. When I was little I stacked wooden blocks into whimsical towers, when I was a teen-ager, friends and I built a log cabin where we could gather during cold New Hampshire winters, and when in college, two friends and I converted an old dance hall into, The Harbor Gameroom a popular summertime arcade. I was raised in a small lakeside town that greeted tourists every summer and I spent my formative years working in the hotels and restaurants that ringed Lake Sunapee. After a twenty-five-year corporate stint, I returned to my passion and founded my own hospitality company. Today I’m doing what I love best – creating and managing pleasing gathering spaces that provide affordable delight.