Trisha with the Face on the Tail
Trisha and I attended the Alaska Airlines brand re-launch party. We love Alaska Airlines with its happy Eskimo logo smiling from the tail of all their airplanes. Alaska Airlines is a Seattle-based company that’s all about genuine, caring service. At the party we sat with a retired doctor and his wife who had flown over two million miles with Alaska. The doctor said how important the airline had been to his practice that had included many small Alaskan towns. We told the couple how all our General Managers use Alaska Airlines visa cards, and that helps us to lower our company’s travel costs by generating free air travel with their user-friendly, guest rewards program. We all agreed that given the choice, we always fly Alaska.
If all is so great, why the brand refresh? “Our values are staying the same, but it’s time for our brand to show up bigger,” said Sangita Woerner, Alaska’s vice president of marketing. “As we continue to grow, we are updating the outward expression of our brand so it shows up bolder wherever we fly.” Sangita told us all the details that went into this year-long project. A unifying brand identity is important. It tells your story to your customers and reminds your employees what they stand for. Trisha and I like the look of the refreshed brand. We laughed at the video of the Face on the Tail. Bravo Alaska for not resting, but continuing to evolve. And thanks for the great party.